UGC creator ยท Panama ๐Ÿ‡ต๐Ÿ‡ฆ

Living it.
Filming it.

I create content for brands and hotels worldwide. What you see isn't staged, it's a real moment, filmed with a professional eye.

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Lara Ruma

Portfolio

Video case studies

24h

Turnaround from shoot to delivered edit

30+

Countries lived and filmed in

3

Niches: travel, baby, digital

๐Ÿ‡ต๐Ÿ‡ฆ

Based in Panama, available worldwide

About

30+ countries, one camera

I'm Lara, a UGC creator who has lived and worked across 30+ countries in Asia, Africa and Europe. Before this, I worked in digital and AI, and ran my own beauty business.

Now I create content for brands and hotels worldwide, and I know exactly what a brand needs because I've been on that side of the table. What you see in my videos isn't staged, it's a real moment, just filmed with a professional eye.

I care about a shot that actually looks beautiful. I know how to present a product or a place without it feeling like an ad, in a way that makes people want to stop scrolling and buy.

Portfolio

Photos

Why UGC

Content people trust, not content people skip

What UGC is

UGC is content shot like a recommendation from a real person, not a studio ad. It's built for the feed: handheld, honest, and paced the way people actually scroll.

Why it works

Audiences trust a real face over a polished campaign shoot. Brands use UGC to fill their feed, run it as paid ads, and get proof their product looks good in someone's actual life.